Friday, December 28, 2007

Sony Ad Criticism Part I

I don't get it. I get the idea that HD is built in throughout their product line, though this claim may be somewhat specious. What I don't get is why this should make me choose Sony over other manufacturers. Perhaps more HD devices, more choices among the devices, but otherwise I am not compelled to buy. The ad is clearly sending a message, but for me, the message does not convert to a sale.